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This is why I created this comprehensive guide for guest blogging. Anyone can use it, regardless of their industry.
SEE ALSO : Are guest blogging services worth it?
This article will help you understand the key steps for creating a winning strategy.
1.Set specific, achievable goals.
2.Choose topics that are most beneficial to your business goals.
3.Find reliable guest blogging sites.
4.Conduct guest blogging outreach.
5.Write the post.
6.Keep track of the results of your posts over time
Before we get into the strategy let’s first define guest blogging.
SEE ALSO : Is guest blog posting service worth it?
What is guest blogging?
Guest blogging is a content marketing strategy that involves the creation and publication of articles for other websites.
These articles contain your name and are often highlighted by the editor of the website or publication as having been written by a guest author or contributor.
You might be compensated for guest blogging, depending on how the publication publishes it. But, this is not always true.
Some publications offer non-monetary rewards instead of monetary ones, such as a link back on your website or social media accounts.
Let’s look at some of the major benefits of guest blogging.
SEE ALSO : Are guest blogging services worth it?
Benefits of guest blogging
These are the top benefits of guest blogging:
– Create a profile of an industry expert/thought leader
– Your personal brand can be developed
– Grow an audience (social followers, subscribers etc.)
– Increase SEO performance
– Create authoritative backlinks
– Establish relationships and create new partnerships, e.g. Co-marketing partnerships, job opportunities
Refer traffic to your website
– Increase brand awareness for a company
– Increase your leads, customers and users
We’ve now covered the basics, so let’s get into each step of guest blogging if you’re looking to be a guest blogger for major publications.
SEE ALSO : Guest Posting: Is It Still Viable In 2022?
Guest Blogging SEO
Because I discussed how to prioritize opportunities based on Domain Authority, Spam score, it is important to talk about the SEO aspect to guest blogging.
A study by SEMRush found that 53% of digital marketers believe guest blogging (or guest writing) is the best way to create a backlink profile.
Aira publish a similar link building study in 2020. 51% of the respondents indicate that guest blogging was their third most effective method to create backlinks.
Because guest blogging is a very popular SEO strategy, websites that allow guest posts often allow authors to link back at their content or resources as long as the article makes sense to them. The link is typically placed in the body or in the bio of the author.
Blog editors often place a nofollow tag on guest author links. This was a backlink that didn’t have authority and was consider lower-value. Google recently update their algorithm to make it clear that even “nofollow” backlinks can be consider signals.
SEE ALSO : 3 ways guest posting can help you grow your audience
Top Tools for Guest Bloggers
– SEMRush
– BuzzStream
– JustReachOut
– Respona
– BuzzSumo
-RocketReach
– Clearscope
– Ahrefs
– SimilarWeb
I hope this helps you feel more prepare to create your own guest blogging strategy.
After much trial and error, the best strategy for your company and your situation is the one that you create. Don’t be afraid of getting start and learning along the way.
SEE ALSO : 4 REASONS WHY GUEST BLOGGING IS IMPORTANT FOR BUSINESS?